Niche Marketing

William McRand
What does niche marketing mean? Niche
marketing is about finding small
opportunities on the web, small areas
in which people might be interested
and for which they might be searching.

Big companies and experienced webmasters are not interested in these
areas because they are not important
enough. But a small business could be
something in which you might be
interested.

Perhaps a small mini website will not
generate thousands of dollars every
month; it might generate 100 bucks,
for example. That is ok, if the effort
involved in terms of creating this mini
website is not too high; in this way,
you could repeat the same business
model again and again. Taking into
consideration that every small business
could generate around $100 every month,
with ten niches, you could earn $1.000
monthly. Does this sound better? And
what if you could create 50 websites?

The first step in this kind of business
is always keyword research. You need to
find small markets which do not have
competition. Wordtrack is a very good
tool to use for finding niche
opportunities.

For every keyword, it tells you the number
of searches and how many results are found
on each search engine. You need to pay
special attention to the KEI column. KEI
is the index that balances the number of
searches and the number of competitors.
The more searches and the fewer the
competitors, the better for you. A KEI
higher than 10 is good, but you should,
ideally, look at keywords with a KEI over
100. More than 400 is a gift.

Once you have identified your niche, you
need to find content for it. Don`t worry
about which product you are going to sell;
this will come later. The “fuel” of any
Internet business is content. So where
can you find content? Well, if you are an
expert in an area, you could write your own
articles, but if you are not, you have to
look for content somewhere else.

There are many article directories that
offer a lot of content that you can use.
You can also find much content just by
searching the web. Use search engines,
find blogs, forums, websites, etc. Last,
but not least, you can always find
information as in “the old times,” go to
the library or buy one or two books.

After you have found enough content, it
is time to register a domain name. You
should choose a name that has something
to do with your target market, but if
your intention is to create multiple
mini websites, you don’tneed to register
a different domain name every time.

You can save money by having one global
domain name, and create sub domains for
each business. The question now is,
“Since everything looks good, how do I
make money with these sites?” You need
to follow this 3 step formula
(CTM):
- Create Content
- Generate Traffic
- Monetize your website

You can build traffic by optimizing the
webpage content for the search engines
and by analyzing your competitors in
order to build a better SEO strategy
(but this is another chapter). Blogging
and pinging is a way to make sure that
your site will be spidered by the search
engines. Wordpress
is a very good option for creating your
blog, as it allows you to post, not only
articles, but pages. You can easily
build miniwebsites with Wordpress.
Finally, there are three easy ways to
earn money with your site.

1. Sell some product that you can create
yourself. If you have this ability and
you want to allow people to buy your
products with a credit card, the easiest
way is to create a Paypal account. If you
don’t have one, visit www.paypal.com
and create one.

2. Join affiliate programs. Find people
who sell products related to your market
niche and who have affiliate programs
already set up. You will earn commissions
just by selling other people’s items. A
good place to find affiliate programs on
products is www.clickbank.com.

3. Google Adsense. Create an account at
Google Adsense and include Google ads on
your site. Every time someone visits your
site and clicks one of those ads, Google
will share its profit with you.

Creating small businesses is like a game.
They do not require high investment, but
they will not make you rich either.
However, if you start playing many of
those games, it can become a serious
business.Click Here!

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